"The atheist bus says: “There’s probably no God. So stop worrying and enjoy your life.” All right: which word here is the questionable one, the aggressive one, the one that parts company with recognisable human experience so fast it doesn’t even have time to wave goodbye? It isn’t “probably”. New Atheists aren’t claiming anything outrageous when they say that there probably isn’t a God. In fact they aren’t claiming anything substantial at all, because, really, how would they know? It’s as much of a guess for them as it is for me. No, the word that offends against realism here is “enjoy”. I’m sorry – enjoy your life? I’m not making some kind of neo-puritan objection to enjoyment. Enjoyment is lovely. Enjoyment is great. The more enjoyment the better. But enjoyment is one emotion. To say that life is to be enjoyed (just enjoyed) is like saying that mountains should only have summits, or that all colours should be purple, or that all plays should be by Shakespeare. This really is a bizarre category error.
"But not necessarily an innocent one. Not necessarily a piece of fluffy pretending that does no harm. The implication of the bus slogan is that enjoyment would be your natural state if you weren’t being “worried” by us believers and our hellfire preaching. Take away the malignant threat of God-talk, and you would revert to continuous pleasure, under cloudless skies. What’s so wrong with this, apart from it being total bollocks? Well, in the first place, that it buys a bill of goods, sight unseen, from modern marketing. Given that human life isn’t and can’t be made up of enjoyment, it is in effect accepting a picture of human life in which those pieces of living where easy enjoyment is more likely become the only pieces that are visible. If you based your knowledge of the human species exclusively on adverts, you’d think that the normal condition of humanity was to be a good-looking single person between 20 and 35, with excellent muscle-definition and/or an excellent figure, and a large disposable income. And you’d think the same thing if you got your information exclusively from the atheist bus, with the minor difference, in this case, that the man from the Gold Blend couple has a tiny wrinkle of concern on his handsome forehead, caused by the troublesome thought of God’s possible existence: a wrinkle about to be removed by one magic application of Reason™.
"These plastic beings don’t need anything that they can’t get by going shopping. But suppose, as the atheist bus goes by, you are povertystricken, or desperate for a job, or a drug addict, or social services have just taken away your child. The bus tells you that there’s probably no God so you should stop worrying and enjoy your life, and now the slogan is not just bitterly inappropriate in mood. What it means, if it’s true, is that anyone who isn’t enjoying themselves is entirely on their own. What the bus says is: there’s no help coming. Now don’t get me wrong. I don’t think there’s any help coming, in one large and important sense of the term. I don’t believe anything is going to happen that will materially alter the position these people find themselves in. But let’s be clear about the emotional logic of the bus’s message. It amounts to a denial of hope or consolation on any but the most chirpy, squeaky, bubble-gummy reading of the human situation. St Augustine called this kind of thing “cruel optimism” 1,500 years ago, and it’s still cruel."
- Francis Spufford in Unapologetic